FX was a great place to work because it had a unique culture that came from the top. From John Landgraf to Stephanie Gibbons through to my own boss, John DiMinico, there was a real curiosity and drive to explore and understand human nature through storytelling. Obviously the shows on the network reinforce that.
In my role, I was responsible for the creative oversight of all FX Networks Branded Content projects across all media platforms. That included leadership of the creative process and review of all work produced by in-house producers and outside vendors, working with consumer brands like Audi, Sprite, and Heineken as well as studios like Universal, Paramount and 20th Century Fox. In bullet points, I…
• Managed the creative process to create best-in-class advertising and branded content
• Collaborated with the Director, Production to provide daily leadership and direction to the Branded Content team
• Developed and created content that incorporated strategic, creative, and marketing objectives to motivate audiences and drive ratings and views
• Translated advertiser objectives into creative strategies, overseeing all Branded Content creative from inception through completion
• Led creative development of all projects, including conceptualization, writing, editorial, creative, sound design and graphics, to create award-winning promos and integrations across the FX suite of networks
• Worked with FNG’s Sales and Client Solutions teams as well as FX Networks Marketing partners to identify opportunities to generate advertising revenue for the network
Custom :30 Sprite spot we concepted and created as part of their sponsorship during Season 2 of Atlanta. We worked with Bark Bark in Atlanta for the shoot.
FX On Set was a network offering. We’d come up with a series of topical/thematic videos and provide questions to elicit our desired responses. In this case, we worked with Framework LA and had one of our producers join them in New York for a shoot with the cast and director.
FX Fearless Portraits was a series we created to highlight the work of many of the women involved in the show Trust. The videos can be viewed here. We created the questions and worked with an in-house editor to mold the interviews, b-roll and show footage into pieces highlighting each woman's work.
Fearless Moment Subaru / AHS Sponsorship. Fearless Moments were clip spot franchises we created for several FX series.