I'm a writer, creative director and strategist. I've started startups, worked for startups, agencies and Fortune 500 companies, and worked for startups that were bought by Fortune 500 companies. Regrettably, I've yet to start a startup that's been bought by a Fortune 500 company.

My perspectives on branding and strategy are informed by my own experience and the work of Douglas Holt (Cultural Strategy) and Simon Anholt (Places) with a little Martin Lindstrom (Small Data) thrown in. My writing and creative influences are kept secret so as to make my work seem more original.